Reddit invited me for two consecutive seasons to design a total of 8 limited-edition Reddit Avatars that stand out in the comments. Each avatar needed to work within the confines of the Reddit Avatar "Snoo" template, Reddit's Brand Guidelines, and the Custom Avatar Builder that users would be able to use to mix & mash their avatars together with other artists'.
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All 3900 avatars sold out at a top [2%] sales pace through strategic creative marketing research, driving site-wide community engagement. It was also featured on a Times Square Billboard in New York City.