Challenge:
Little Debbie's social team was in need of a way to increase audience engagement while also boosting product awareness. The client had a small budget for this project, and I was tasked with learning a new program: SparkAR.
Outcome:
A randomizer AR Instagram Filter that allows users to see which Little Debbie Snack they are at heart.
The filter showcases 10 of Little Debbie's most popular products with their own snack-specific backgrounds based off their original box packagings. The filter resulted in a monthly 100,000 impressions with no promotion
(Final Data TBD).
