GIPHY Stickers: Penguitt

Branding, Illustration, Motion Design, Marketing, Character Design
Objective:
To date, the Penguitt GIPHY Stickers have received over 32 million views on GIPHY and Instagram in only 2 months. This endeavor not only enhanced digital expression in my community of supporters, but also fostered a sense of connection with my biggest fans, enabling them to convey their emotions and reactions in a Penguitt-themed style.
Outcome:
I introduced an original blue penguin character, Penguitt, as my online persona. As this character gained popularity on Reddit and Twitter, I recognized the opportunity to create a unique, relatable, and cute set of digital emotes and stickers. These delightful expressions were designed to empower my devoted audience to communicate in a Penguitt-branded manner. To achieve this, I crafted a collection of animated stickers and emotes tailored for use on GIPHY, Instagram, Reddit, and Discord.